How to build a social media dream team?

Every team is different, but there are always a few key players you need to be successful. This is as true whether you want to win a trophy or a customer.

For, e.g., When Hoot suite’s social media team first started out, we had one person playing the role of a social media manager, content creator, and community manager. As our community grew and the need to scale intensified, the roles and responsibilities broke out, and a team was born. Growth relies on an excellent balance between demand, resources, and scalability.

There are eight qualities of a social media team:-

•         Creativity
•         Collaboration
•          Flexibility
•          Agility
•          Curiosity
•          Detail-oriented
•         Social
•         Sense of humour

The 5 mix n’ matches roles of every social media dream team:-

1.      Social media management:-

• All roles and responsibilities related to social media roll up into this one person. Social media managers are responsible for developing and marketing strategies for the business’ social media channels.
•  Whoever is in charge of social media manager must oversee all communications and control governance.
•  In a team setting, this person controls who has access to publishing, listening, and passwords.
• Looking beyond a social media manager’s job description, this person must follow industry trends and create new strategies for meeting the business’s ever-changing needs.

     2.  Analytics and strategy:-

• For creating new strategies and following trends relies entirely on statistics.
• The social media dream team monitors for increases in traffic, impressions, reach, the share of voice, click-through rates on links, engagement (such as likes, comments, and shares), and new customer signups.
• Understanding what metrics and analytics matter to you and how to pull them is key to success.
•  Metrics show you how right your social media channels are.
• You can see how people respond to specific content or campaigns and see what’s working (or not) for your audience.
• Social media changes so quickly that you must continuously test and improve your strategy. 
• Whoever’s in charge of your analytics must monitor for positive and negative trends in your statistics, launch tests, and adjust plans accordingly.
• Test things like hashtags, types of content and media, message phrasing, and time of day for publishing.

       3. Content creation:-

• Content is the king of social media.
• It’s what encourages engagement, all while driving traffic back to your site.
•  For this reason, you need a content creator to write killer blog posts and social media messages.
• This person often has access to publishing tools like Hootsuite and is responsible for scheduling and sharing content.
• In a team environment, collaboration for content creation is essential.
• If analytics show that particular campaigns or types of media outperform others, for example, it’s up to the content creator to make those changes.

4. Community management:-

• Community management is divided into two-fold: listening and connecting through conversations and nurturing relationships.
• Listening to what’s being said on social around your brand gives you the opportunity to jump into conversations.
•   Making those connections promotes brand loyalty and gives your business a human voice.
•  Building relationships often turn people into brand advocates and super fans. Advocates, supporters, and ambassadors alike give your company legitimacy.
• They love your brand and want to show it.
• Having others share your message enhances trust and opens your brand up to new audiences.

5. Campaigns and promotion:-

• Testing and measuring content is the best way to find out what works best for your audience.
• Let’s say you’ve nailed down your tone, audience and you understand what to share.
•  Testing will show you what works for various target markets.
•  Put paid to advertise behind your top performing content.
• One person could run an entire paid social program, or it could be broken out into another role depending on need and resources.
•  Start by sharing organic social, test its performance, measure, and then amplify with paid ads or campaigns.
•  Once you find your audience’s sweet spot, stick to it.

An ideal world for your social media dream team would consist of the following:-

•  Content Creator.
• Visual Content Creator.
• Creative Genius.
• Community Manager and Engager.
• Social Media Social Listener.
• Data Analyst.
• Internet Researcher.
• Social Media Strategist.

Reasons Why You Need a Social Media Dream Team:-

·    Someone has to create the content. Without fresh content, your social media efforts may as well be in a bag on the shelf.

·    Someone needs to watch the numbers.

·    Tracking and analysing metrics is a huge part of social media success.

·      Someone needs to make sure everything is getting done and is running smoothly.

·      Someone needs to make sure social media usage makes business sense.

·       Someone has to reply to comments and leverage social networking to connect with people and share the content efficiently.

·       Someone should have subject matter experience and other best practice experience to draw on to make the most of social media efforts.

Here are the following things you need in a dream social media team.