How the Digital Age is Transforming the Sales Process

It may be hard to imagine now, but there was a time when products sold in a physical sense and salespeople were seen as the go-to experts before any sale took place. Take CDs for example: once neatly packaged albums and singles were organised by name and genre, before being displayed then came online stores as Amazon exploded and people stopped going to record stores.

An organisation looking to drive sales has to choose from to improve the selling power of business. But, just applying and using these technologies isn’t enough. There needs to be a digital selling strategy in place that guides the organisation as a whole and ensures the digital assets aligned with other activities that drive sales. By coupling a digital strategy with social selling, teams can increase brand awareness and drive revenue.

Social selling is when salespeople use social media to interact directly with their target audience. Successful social sellers can be regarded as thought leaders by prospective customers as they provide value through industry insights, sharing expertise and offering solutions to common consumer questions through creating or sharing insightful content. Ultimately the goal of this tactic is to build trust with a customer until they are ready to invest in a service or product.

Today's consumers are tech savvy and are less susceptible to traditional sales techniques. A big part of social selling is thinking about things from the customer's perspective and approaching them with a warm intro, rather than a cold, impersonal pitch - and it's an essential and valuable skill.
When it comes to selling, the most important thing that the internet excels at is developing relationships. Alongside relationship building, it offers the opportunity to establish trust with existing and potential customers and ultimately drive sales.

While social selling has gained momentum amongst sales professionals, digital selling is still in its infancy and offers vast opportunities for organisations wanting to excel online. With social selling focused on social assets, digital selling involves leveraging digital assets.

Digital selling is an essential component of the sales process while using social networks provides scope in increasing revenue. If your company doesn't want to get left behind, training your staff to understand and harness the power of digital technologies will generate leads by enabling them to branch out to consumers on these platforms, while giving them the autonomy to be as creative as possible with the new tools they have provided.

5 Sales Tactics that change in digital age:-
•    Check LinkedIn
•    Pick up the phone
•    Target the decision maker
•    Follow up
•    Spend time wisely

Here is the ways we can transform sales process in digital age.