Why We Love Content Marketing And You Should Too

The marketing landscape has changed, and people are moving towards digital space for marketing their content.Content marketing is one type of strategic approach which focused mainly on creating valuable content and to retain their clearly defined audience.

It is marketing your product, service or business to your target audience without them realising that they’re being marketed to.

If you still not connect with content marketing yet, here are the reasons why we love:-

1. The millennials are coming:-

In next 5 years time, 50% of the workforce made of millennial.Millenials are tech savvy, and they use the social media more than anyone else. Social media is their number one place to find information and News. So where do you think is the best place to market your content to them.

This is why companies need to start delivering their marketing messages in creative and unconventional ways. Facebook, LinkedIn and Twitter are not engaging this market anymore; millennials are opting for Instagram, Snapchat and Periscope.

Start producing content in the places where your audience is going to spend their time.

2. Content marketing delivers qualified leads:-

If you can provide quality content to your target market, then you are likely to generate 30% more organic leads than conventional marketing (source: MarketingSherpa). 

The days are gone when you just buy an audience, yell a message at them and expect them to buy your product. You have to engage with them and show them value.

Every product and brand have a particular target market which is determinable through demographics,  interests, and content marketing delivers on this exact strategy.

3. Content marketing positions you as a leader in your industry:-

We all have heard of them, a " Thought Leader" of the industry and someone advises what is wrong or right being in the forefront.

They are just smart enough to promote their brand themselves through useful and authentic content.

Finding content to maintain a healthy social media presence can be tough and time-consuming, which is why many of us default to finding and sharing content produced by the thought leader.

Content marketing is not a short-term strategy. It takes time, planning and research, but once you’ve established your presence and voice, people will want to listen.

5. Content marketing improves SEO:-

Content marketing should be the main point of every SEO strategy. The more people who read and share your content, the higher Google ranks your website.

Produce your content with keywords in mind and be sure to feature these where you can. Don’t be forceful with it, but, when the opportunity presents, take it.

6. Content marketing feeds your social media audience:-

Your entire social media strategy should be connected to the content you produce. Your goal should be to increase conversations on your posts and drive people to share the content with their audience. Once you join in the conversations that are being had on your content, you’re able to develop relationships with customers, and that is content marketing works.


7. Content marketing demands ROI:-

Content marketing does not rely on either of those commodities that present physically.

You can build a content library and share individual pieces of content across some channels, multiple times. Not all content will be relevant in five or ten years, but some will be. 

8. Content marketing demonstrates a deeper understanding of your customers and their needs:-

Content marketing demands knowledge and understanding, and unless you’re delivering your customers content, they require. Your content needs to aim to help, inform, inspire or entertain.

Use this opportunity to show that you understand your customers and you’re there to help them get the information they need, not just sell them a product or service. Content is the perfect way to get people to engage with your brand in a meaningful and memorable way. Understand your customer’s needs and deliver them content to remember.

So that is why we love content marketing  and also becomes the primary source for all types of marketing.