How To Make Your Brand Stand Out With the Help of Instagram Stories?

Have you started using Instagram stories for making your brand stand out in the market? This feature enables your brand to connect with the followers in a personal way by creating captivating and unique content.With over 250M daily active users, Instagram is a treasure for businesses that get content marketing right.

One of the biggest strength of Instagram marketing strategies is using stories. It helps to showcase your product, interact with followers and improves engagement.

Here are the 9 unique ways that will get your creative juices flowing on using Instagram Stories to promote your brand:-

1. Giving Actionable Advice:-

Content is king in the digital space, including Instagram. People are on Instagram not only to look for pictures or videos but also to be inspirational, informative, educational and entertaining content.

Give your audience related content that will make them think: “Wow, I learned something new today.” For example, if you are in the technology niche, you can provide related to latest gadgets, strategies etc.

Keep the content short and easy to digest. Also, remember to link to an online video or post that will provide your fans with full information.

2. Providing Links to Your New Show:-

Instagram Stories can be used to drive traffic to your new online show. Whether you are hosting a show on YouTube, Facebook or other platforms, let your followers know about it on Instagram. Simply create a teaser video that will leave the audience wanting to know more about your show, and then provide a link to it.

@filtercopy has mastered this tip. The company hosts a new show known as “Dice Media "to switch up their content.


3. Providing Bite-Sized Clips of Your Interview or Video:-

Want to drive visitors to a new interview or video you just posted on your website? Use Instagram Stories to provide hints on what the video is about. You can highlight the main points covered in the video in a mini-article format and post it on Instagram Videos.

Dice Media creates Instagram Stories of videos of their products to pump up sales. Remember to link to the video you wish your audience to see.

4. Featuring Customer/Fan Stories:-

Your brand is not only about you and your employees. The perception that the customers have about your company is what makes your brand. You can use Instagram Stories to diversifies your brand in the particular direction.

For example, you can feature videos or images of your customers or fans talking about your products or services. 

5. Announcing Giveaways

Announcing giveaways is another creative way of using Instagram Stories. Create videos or photos promoting an upcoming giveaway to generate buzz. This will increase the visibility of your brand on Instagram and get you new fans.

Moreover, since the Stories are only valid for 24 hours, you can create the push you want to not only giveaways but also other activities. For example,  filtercopy Instagram stories to encourage followers to engage with them through direct messages.

6. Showcasing Your New Products:-

You can use Instagram Stories to showcase new products or services. This is a good way of subtle marketing and generating interest about your offerings. For example, you can give people tips on using your products or, even better, show them what they can create or do.

So here are ways to make your brand stand out with the help of Instagram Stories.